About IYUH
Every piece is made with IYUH-popping detail.
Aya (IYUH) is an Iraqi-Canadian creative, with a strong passion for fabricating wearable art.
Goldsmithing is a canvas on which she can translate her thoughts, emotions, and cultural influences into tangible forms of expression.
It is not just a physical discipline but a philosophy that guides her approach to life; the discipline, resilience, and focus she has developed through martial arts have not only strengthened her body, but also her mind.
Aya aspires to weave together the threads of her heritage, design expertise, passion for martial arts, and the mystical allure of pieces into works of art that resonate with people on a deeply personal level.
Where philosophies of surrealism meet jewelry, weaving together cultures and concepts into adornments — our mission is to capture the essence of fluidity and movement through abstract biomorphic adornment that appears to be frozen in a state of graceful melting.
Much like the strange surrealist scenes that inspire us, our jewelry is a gateway to self-expression and a tribute to individuality.
Every piece is more than an accessory; it is a statement, a conversation starter, and a representation of your unique story.
Just as surrealism aimed to explore the depths of the subconscious, our jewelry delves into the depths of your personal narrative.
Rooted in our admiration for both the surreal and the real, we view jewelry as a tangible link to one's homeland.